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B2B Expert's Blog

The Marketer’s Guide to Starting & Promoting a Successful Business Blog

For B2B marketers, creating a business blog from scratch may sound a little daunting. However, establishing a successful blog doesn’t necessarily have to be as hard as you think. Thanks …

B2B Expert's Blog

Email Marketing Statistics, Strategies for 2018 and Beyond: No, Email is Not Dead!

I will just come out and say it. There are too many marketers out there kicking and screaming that email marketing just isn’t the same as it used to be. …

B2B Expert's Blog

B2B Content Marketing Trends to Shape Your Strategy in 2019 (and beyond)

New marketing technologies are sprouting out of nowhere – on an almost continuous basis – resulting in the development of more platforms that cater to your customer’s ever-changing needs. Due …

B2B Expert's Blog

Infographic: Creating Brand Identity for SMB’s and Newer Companies

In today’s business environment, SMB’s and new companies alike are facing more challenges than ever. Funding a new business, identifying the proper market niche, targeting the right audience, and gaining …

B2B Expert's Blog

Are We Creating a Secure Enterprise Internet of Things (EIoT)?

The Enterprise Internet of Things (EIoT) allows retailers to utilize new avenues of communication with their customers, resulting in increased sales – made possible by connecting existing systems and devices …

B2B Expert's Blog

Infographic: How will the Internet of Things (IoT) Impact the Mobile Experience?

The Internet of Things (IoT) is constantly becoming more ingrained as a unique part of our lives – with a plethora of devices and objects now being controlled electronically from …

B2B Expert's Blog

Infographic: The Ultimate List of Outsourcing Statistics & Deals Analysis

More than ten years since their inception, outsourced business processes and functions continue to deliver excellent results as go to solution for companies that aim to cut operational expenses, focus …

B2B Expert's Blog

Art as a Marketing Strategy? How it Works, Why it Works, & Industries That’ll Benefit

Art for marketing? That’s right. After all, people always talks, and even in today’s technologically advanced world, word of mouth remains one of the most important (and free) forms of …

Downloads / Insurance / Research

Cognitive Insurance Infographic

With cognitive computing, insurance underwriters can draw from the expertise of hundreds of other underwriters to increase their efficiency by 40%–because they spend less time gathering data and more time …

B2B Expert's Blog

The FISH Story: A Philosophy That Will Change Your Company’s Customer Service

Regardless of the size and type of business you manage, customer service – and excellent customer service, at that – is crucial to ensure both short-term and long-term success. In …

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