The Internet of Things (IoT) is a pretty well-known phenomenon these days. Conventionally defined as a network of inter-connected objects, IoT can collect and exchange data almost seamlessly. The most …
Many account based marketing programs rely on predictive analytics vendors for target list creation and lead scoring. But the data and models available from predictive analytics vendors can be used …
Business-to-business (B2B) marketing involves selling to a number of stakeholders, known as the buying center, and this process is often a complicated and lengthy cycle. Because of this, the idea …
Live Date: June 21, 2017 @ 2:00 p.m. ET / 11:00 a.m. PT Today’s digital businesses are incredibly dependent on their IT systems. Any downtime or service interruptions they experience …
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? …
How Predictive Marketing Powers Real Time Web Personalization Many B2B marketers have heard the term “predictive analytics,” but when asked to describe how this is used to improve their …
In today’s B2B marketing world, there’s an increase in marketing complexity and an explosion in the quantity and types of data. Left unmanaged, complexity and data overload could prevent marketers …
Survey research has become an increasingly important and sophisticated tool for decision makers who need to gain insights into potential problems and opportunities. By combining traditional survey research results with …
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and …
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and …
