Whether you are following an Account-Based Marketing (ABM) strategy or a traditional demand generation approach, employing a team of sales/business development reps (SDRs or BDRs) for teleprospecting is the …
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and …
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified …
Business-to-business (B2B) marketing involves selling to a number of stakeholders, known as the buying center, and this process is often a complicated and lengthy cycle. Because of this, the idea …
Harmony Platform was built to make it possible for anyone to rapidly build mobile apps for their workforce. Harmony contains many pre-built, configurable components that customers can use to easily …
With the introduction of Progressive Web Apps and web platform APIs such as persistent storage, payments, geolocation, and push notifications, the web platform is taking on native apps. One important …
Vivek Raman, Head of Security for Yelp explains how they built automation into the company’s security practice with Cisco Umbrella. “Cisco Umbrella gives us more confidence in our ability to …
There is growing realization that well-being and performance are closely tied to adequate sleep. Indeed, inadequate sleep results in reduced productivity and errors, and has cardio-metabolic consequences that mimic the …
Sleep is an important part of overall health. Insufficient sleep, or poor quality sleep, are associated with various health issues including weight gain and obesity, high-blood pressure, and diabetes. In …
Fear not, it is possible to prove the return on investment (ROI) of your wellness program! But don’t take our word for it. Springbuk, a health intelligence platform, recently evaluated …
