These are difficult days and many businesses are struggling to navigate an uncertain future. In this eBook you’ll find advice on what social media managers can do to help their organizations during the Coronavirus crisis. Gathering useful i…
This eBook will show you how affinity data can: Help uncover your brand’s ideal influencers. Positively affect your media planning strategy. Uncover what TV shows your audience is interested in. Formula…
But, the customer journey can seem confusing and complex. To compensate, many companies take a very simplistic approach, thinking that periodic surveys constitute a customer experience program. On the other hand, some companies make it much more comple…
In this eBook, Dr Jillian Ney, founder of Social Intelligence Lab and leading academic in the study of digital behavioral psychology, explains the role of empathy in content marketing, and how you can use social data and the science of psycho…
The social media revolution began over a decade ago and most businesses now implement some kind of strategy for social. But technology doesn’t stand still and social media has evolved significantly over that period – unless you’re wor…
Understanding the psychology of how people interact with online content, and what really drives their decision making, will help you supercharge your content. Read this exclusive report by digital behavioral psychologist, Dr Jillian Ney, to learn ho…
Social media keeps getting more powerful for marketers, and more complex! Every year there are new channels, new features and new tactics to master – staying on top of it all takes a lot of focus. This eBook covers everything you need to know about the…
It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s …
Understanding the mechanisms of the Social Media Algorithms that control your content’s visibility is no longer a "nice to know" – it’s a prerequisite. We reveal the master blueprint behind the algorithms controlling the Big Four Social Me…
You’ll learn what features and options are on offer, and how to decide which ones are most important for your business. But buying a social listening platform is about much more than ticking off a checklist of basic features, there’s more y…
