Using AI to Build Better Sales Enablement Content
Most sales teams don’t use the content marketing creates. Here’s why, and how AI can help. Here’s a stat that should make every marketer pause: research consistently shows that the …
The Hidden Gems of AI for Marketers
For the past two years, most AI conversations in marketing have revolved around ChatGPT. But underneath the surface, marketers are quietly building entire workflows around dozens of other AI tools …
Using AI to Automate Reporting and Stakeholder Updates
AI-powered marketing reporting is the practice of using artificial intelligence tools to automatically collect data from multiple marketing platforms, synthesize that data into meaningful insights, and deliver polished, readable reports …
What B2B Marketers Get Wrong About AI and Search Intent
Keyword intent and buyer intent are not the same thing. You’re Optimizing for the Wrong Signal There’s a question B2B marketers rarely ask about their best-performing content: does it rank …
Using AI for Sales Enablement: Battlecards, Onboarding, and Messaging Consistency at Scale
Internal marketing enablement is the practice of equipping customer-facing teams, especially sales, with the messaging, content, training, and tools they need to represent your brand accurately and close deals effectively. …
How to Use AI to Write Case Studies That Don’t Read Like Case Studies
The format hasn’t changed in 20 years. Your buyers have. The Most Skipped Page on Your Website You know the one. It sits under “Resources” or “Success Stories.” It’s got …
Using AI to Build and Manage Thriving Brand Communities
AI-powered community building and management refers to the practice of using artificial intelligence tools to create, grow, moderate, and engage online communities around a brand. Rather than relying solely on …
AI Agents in Marketing: What They Are, What They Can Do, and What to Watch Out For
Agents are more than chatbots. Most marketing teams aren’t ready for them. You’ve probably used an AI tool that writes a subject line or summarizes a brief. That’s useful. But …
AI Made Marketing Faster. Did It Make It Better?
AI has changed the pace of digital marketing. Content can be drafted faster. Reports can be summarized faster. Campaign ideas can be tested faster. Repetitive tasks can be automated faster. …
Using AI to Design Smarter Customer Loyalty and Retention Programs
AI-powered loyalty and retention program design is the practice of using artificial intelligence, machine learning, and predictive analytics to build customer loyalty programs that go beyond generic points and discounts. …
