Change in many forms is driving manufacturers to rethink strategy, redesign business processes and retool their organization to compete in the modern environment. Customers are in part driving change with demands for new and improved products, and…
A survey of large and midsized organizations revealed that 55 percent of leaders felt that their change initiatives met their initial objectives. However, only 25 percent said that they were able to sustain the gains from their initiatives over the lon…
This 21-page report covers the Project Management Software landscape, as of June 2018! Includes: Crozdesk Market Radar™ Top 10 Vendor List Category Introduction & Overview In-depth Presentation of Top 3 Vendors Se…
Too many speakers subject their audiences to a static visual device that’s poorly integrated with their message, and about as engaging as counting the crumbs inside a toaster. Every aspect of your speech or presentation is a performance&mdas…
Consider any upcoming presentations you’ll be giving on behalf of your company or organization. The simple and welcome truth is, your boss wants you to succeed as much as you desire that outcome yourself! The seven tips in this guide will help yo…
Too many speakers subject their audiences to a static visual device that’s poorly integrated with their message, and about as engaging as counting the crumbs inside a toaster. Every aspect of your speech or presentation is a performance&mdas…
Consider any upcoming presentations you’ll be giving on behalf of your company or organization. The simple and welcome truth is, your boss wants you to succeed as much as you desire that outcome yourself! The seven tips in this guide will help yo…
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Players like Amazon are transforming the retail industry. Those that survive (and thrive) are the ones that focus relentlessly on the customer. They obsess about customer KPIs in the boardroom. And they’ve organized their teams and technology to be able to focus on customer goals like boosting the 1-2x buyer rate and preventing churn.
To understand which customer KPIs are responsible for stellar growth, we examined five drivers of growth from over 100 of our retail customers (over 500 million end customers and 150 billion dollars in annual transaction volume) and uncovered the metrics that matter. The findings? Acquisition is a reliable but inefficient way of driving top-line growth. The savviest retailers are focusing on increasing the engagement of their customers while they’re active—a strategy that, point for point, drives 3x the growth of acquisition. |
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Players like Amazon are transforming the retail industry. Those that survive (and thrive) are the ones that focus relentlessly on the customer. They obsess about customer KPIs in the boardroom. And they’ve organized their teams and technology to be able to focus on customer goals like boosting the 1-2x buyer rate and preventing churn.
To understand which customer KPIs are responsible for stellar growth, we examined five drivers of growth from over 100 of our retail customers (over 500 million end customers and 150 billion dollars in annual transaction volume) and uncovered the metrics that matter. The findings? Acquisition is a reliable but inefficient way of driving top-line growth. The savviest retailers are focusing on increasing the engagement of their customers while they’re active—a strategy that, point for point, drives 3x the growth of acquisition. |
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This eBook highlights four critical insights marketers need to understand the digital ecosystem outside their own domain or brand. Today’s consumers visit many different eCommerce sites on their path to purchase, but most marketers and brand managers lack visibility into how consumers engage and purchase on these walled gardens.
Winning in Today’s Online Marketplaces will help you learn:
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