 | Three-quarters of U.S. consumers surveyed by PwC cited customer experience (CX) as an important factor in their purchasing decisions. And yet only 49 percent of the 4,000 people surveyed said that companies actually provide a good customer experience. One reason is the disparate aspects of CX, which range from ads and social media to website design and loyalty programs to product quality and customer service. With so many departments, media and technology platforms involved, creating a consistently rewarding experience for the customer is a challenge. Enter a potential solution: marketing-led customer experience (MLCX). In this report you’ll discover: • The challenges and opportunities of MLCX Request Free! |
