Five Common B2B Sales Challenges and Helpful Tips on How to Solve Them
What are the main problems that B2B selling businesses face? What mistakes do sellers make on the way to their ultimate goal – to close a sale? Companies in this …
Creating a B2B Marketing Plan for Your Business in Five Simple Steps
For any business, having a solid marketing plan is essential for its strategic development. The marketing plan outlines the resources the business needs to allocate meet the business objectives. However, …
A Brief Introduction to the Worlds of Inbound and Outbound Digital Marketing
As everyone knows these days, “online marketing” – also known as digital marketing – is a modern form of promotion which involves the use of various digital channels in establishing …
Successful Digital Marketing: The 7 Trends You Must Know for Summer 2019
It’s pretty much a given that your company has to be keyed in to the latest marketing statistics and the hottest trends for your digital marketing strategy to remain effective …
Demand Generation: Targeting the Right Audience with White Papers & Content Syndication
When it comes to engaging in successful content syndication programs, having the correct – highly targeted – audience is absolutely key. Whether you are tacking an account based marketing (ABM) …
Why Account Based Marketing & ABM Lead Generation Will Jumpstart Your Sales Funnel
Account Based Marketing – or “ABM” for short – is a B2B demand generation strategy that concentrates sales and marketing initiatives on a clearly defined set of “target accounts.” ABM …
The Advocate Marketing Playbook
Your blueprint for advocate marketing success The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing …
Why Modern B2B Marketers Need Predictive Marketing
Predictive modeling is rapidly becoming something that every company needs to survive. As the digital economy grows, marketers will need to deal with huge quantities of data, complex relationships between …
The ABCs of ABM (Account-Based Marketing)
Business-to-business (B2B) marketing involves selling to a number of stakeholders, known as the buying center, and this process is often a complicated and lengthy cycle. Because of this, the idea …
2017 State of Customer Marketing Report
There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing …
