The Advocate Marketing Playbook
Your blueprint for advocate marketing success The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing …
Why Modern B2B Marketers Need Predictive Marketing
Predictive modeling is rapidly becoming something that every company needs to survive. As the digital economy grows, marketers will need to deal with huge quantities of data, complex relationships between …
The ABCs of ABM (Account-Based Marketing)
Business-to-business (B2B) marketing involves selling to a number of stakeholders, known as the buying center, and this process is often a complicated and lengthy cycle. Because of this, the idea …
2017 State of Customer Marketing Report
There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing …
Forrester Report: Turn B2B Customer Goodwill into Gold
Use Four Advocate Marketing Personalities To Set Your Advocacy Strategy And Deliver Positive Outcomes Advocate marketing programs are top of mind for B2B Marketers looking to increase customer retention and …
How To Be A Data-Driven Marketing Powerhouse With Predictive Analytics & Big Data
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? …
The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016
Read this complimentary copy of The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016, and find out why Marketo was named a leader based on the strength of its current …
Demystifying Predictive Lead Scoring
As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization. Yet, most of us do not know …
Data, Predictive Analytics & Marketing Clouds: The Platform For The Modern Marketer
In today’s B2B marketing world, there’s an increase in marketing complexity and an explosion in the quantity and types of data. Left unmanaged, complexity and data overload could prevent marketers …
B2B Marketing & Placing Your Content in the Right Hands
In the world of online marketing, there is a popular expression that “content is king”. Useful and informative content is essential to selling your product or service. However, even the …
