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B2B Marketing

B2B Expert's Blog

Why Account Based Marketing & ABM Lead Generation Will Jumpstart Your Sales Funnel

Account Based Marketing – or “ABM” for short – is a B2B demand generation strategy that concentrates sales and marketing initiatives on a clearly defined set of “target accounts.” ABM …

Research / Sales & Marketing / White Papers

The Advocate Marketing Playbook

Your blueprint for advocate marketing success The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing …

Downloads / Research / Sales & Marketing

Why Modern B2B Marketers Need Predictive Marketing

Predictive modeling is rapidly becoming something that every company needs to survive. As the digital economy grows, marketers will need to deal with huge quantities of data, complex relationships between …

Downloads / Research / Sales & Marketing

The ABCs of ABM (Account-Based Marketing)

Business-to-business (B2B) marketing involves selling to a number of stakeholders, known as the buying center, and this process is often a complicated and lengthy cycle. Because of this, the idea …

Research / Sales & Marketing / White Papers

2017 State of Customer Marketing Report

There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing …

Research / Sales & Marketing / White Papers

Forrester Report: Turn B2B Customer Goodwill into Gold

Use Four Advocate Marketing Personalities To Set Your Advocacy Strategy And Deliver Positive Outcomes Advocate marketing programs are top of mind for B2B Marketers looking to increase customer retention and …

Downloads / Research / Sales & Marketing

How To Be A Data-Driven Marketing Powerhouse With Predictive Analytics & Big Data

         How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? …

Research / Sales & Marketing / White Papers

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016

Read this complimentary copy of The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016, and find out why Marketo was named a leader based on the strength of its current …

Downloads / Research / Sales & Marketing

Demystifying Predictive Lead Scoring

As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization. Yet, most of us do not know …

Downloads / Research / Sales & Marketing

Data, Predictive Analytics & Marketing Clouds: The Platform For The Modern Marketer

In today’s B2B marketing world, there’s an increase in marketing complexity and an explosion in the quantity and types of data. Left unmanaged, complexity and data overload could prevent marketers …

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