It’s the select few among us that are gifted with a marketing flair, and in today’s economy, establishing your business and pushing it to become successful is perhaps...
In today’s business environment, SMB’s and new companies alike are facing more challenges than ever. Funding a new business, identifying the proper market niche, targeting...
You don’t control your brand anymore. Your customers do.
89% of marketers say they expect to compete primarily on the customer experience by the year 2016 (Gartner)
Whether...
Today’s perpetually connected consumers have taken control of the marketers’ message. They decide where, when, and how they want to engage with brands. They widely share...
Not many people understand what branding is. They don’t realize that branding is a vital part of the business and is not just a mere logo, image or name. A brand is an...