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demand generation

Research / Sales & Marketing / White Papers

Demand Gen Report: 2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging …

B2B Expert's Blog

Knowledge Hub Media Named Among the “10 Most Inspiring Business Leaders” of 2020

Knowledge Hub Media (company CEO) featured on cover of Beyond Exclamation magazine, Spring 2020 West Chester, PA (IssueWire.com)  – Knowledge Hub Media has been named one of the “10 Most …

B2B Expert's Blog

Knowledge Hub Media Named “Top 10 Emerging Company” by The CEO Views Magazine

West Chester, (Issuewire.com)  – Knowledge Hub Media was named one of the Top 10 Emerging Companies of 2019 by The CEO Views Magazine. As the global economic outlook is continuously …

B2B Expert's Blog

Intent Data Analytics for Optimizing B2B Demand Generation

Knowledge Hub Media is proud to announce its B2B Intent Data Analytics platform… In a joint venture with Intent DataCloud, our solution offers actionable insights that assist agencies, marketers, and …

B2B Expert's Blog

A Step-by-Step Guide to Creating & Leveraging a B2B Lead Generation Funnel

Understanding a lead generation funnel and its functionality is important to digital marketing. According to Salesforce, 68% of companies have not identified or attempted to measure a sales funnel, and …

B2B Expert's Blog

Demand Generation: Targeting the Right Audience with White Papers & Content Syndication

When it comes to engaging in successful content syndication programs, having the correct – highly targeted – audience is absolutely key. Whether you are tacking an account based marketing (ABM) …

B2B Expert's Blog

Why Account Based Marketing & ABM Lead Generation Will Jumpstart Your Sales Funnel

Account Based Marketing – or “ABM” for short – is a B2B demand generation strategy that concentrates sales and marketing initiatives on a clearly defined set of “target accounts.” ABM …

Downloads / Research / Sales & Marketing

What You’re Missing With Your Lead Scoring Model

Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources, traditional lead scoring has a …

Downloads / Research / Sales & Marketing

Jumpstart Account-Based Marketing with Predictive & Outbound Demand Generation

        Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified …

Research / Sales & Marketing / White Papers

Jumpstart Your Account-Based Marketing

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific …

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