When streaming skyrocketed last year, many surmised that the global upswing was due to the COVID-19 pandemic temporarily altering viewing and social media behaviors. While viewing habits certainly changed, those …
For today’s consumer, digital marketing must be relevant and tailored to their preferences. In order to increase loyalty and sales, brands must be willing to adapt and evolve marketing strategies …
Search engine optimization is used in many successful digital marketing strategies, allowing different brands to rank high in search results. Despite the benefit of having better online visibility, some businesses …
Marketing lies at the heart of every business. Achieving results as well as meeting your business objectives is not possible without an operational marketing strategy. However, many marketers make mistakes …
Social media for commerce isn’t just for start-ups, creative brands, and small businesses. From small local stores to large global corporations, social media is a full-blown CX channel that drives …
As the director or owner of a non-profit organization, you probably have many responsibilities. Your main goal is of course to build and increase awareness surrounding your company’s social and/or …
As everyone knows these days, “online marketing” – also known as digital marketing – is a modern form of promotion which involves the use of various digital channels in establishing …
It’s pretty much a given that your company has to be keyed in to the latest marketing statistics and the hottest trends for your digital marketing strategy to remain effective …
Artificial intelligence is defined as mimicking cognitive abilities just like humans to solve problems and learn from their experiences. New revolutions in the field of artificial intelligence have initiated innovative …
Digital Marketing is the buzzword of the decade. Only the truly discerning marketing professionals understand that it is much beyond having Facebook page or Twitter account for your brand. Actually …
