The Marketing & Sales Funnel: What it is, How it Works, and Why You Need It
Before we get into all of this, let’s take a few moments to review the terminology. We know, boring… but it’s necessary to ensure that we are all on the …
How Business Uses AI for Valuable Insights to Better Digital Marketing
Artificial intelligence is defined as mimicking cognitive abilities just like humans to solve problems and learn from their experiences. New revolutions in the field of artificial intelligence have initiated innovative …
Demand Generation: Targeting the Right Audience with White Papers & Content Syndication
When it comes to engaging in successful content syndication programs, having the correct – highly targeted – audience is absolutely key. Whether you are tacking an account based marketing (ABM) …
Why Account Based Marketing & ABM Lead Generation Will Jumpstart Your Sales Funnel
Account Based Marketing – or “ABM” for short – is a B2B demand generation strategy that concentrates sales and marketing initiatives on a clearly defined set of “target accounts.” ABM …
A Look at the Top 7 Ways that GDPR Will Transform Digital Marketing & Data Processing
As many of you already know, GDPR – or the General Data Protection Regulation – was proposed by the European Union in 2016, and was officially put into law as …
Infographic – The Inbound B2B Lead Generation Checklist
In the age of marketing automation and artificial intelligence, it is up to marketers to ensure that the fundamental aspects of inbound lead generation are still followed. Marketing automation software …
How to Speed Up Your Company’s Website – An Infographic
Your company’s online presence – and thus flagship website – is a very important asset in modern business today. These days, organizations have to offer an easily navigable and quick …
The Definitive Guide to Lead Generation
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, …
Lean Content Marketing
Content is king. If you’re a modern marketer, you know why—it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers.But getting …
When Hot Leads Go Cold
The arrival of the Information Age means you have more data for sales than ever before. Now if you only had time to comb through it. Current sales research tells …
