Marketing Operations

Marketing Operations (MOps) is still in its infancy. That’s primarily due to every company being different, and there isn’t a standard structure that can be applied to every marketing model. So, we’ve put together this short guide …

The Engagement Imperative

What’s a B2B marketer to do?  Engage better, that’s what. Discover why B2B marketers are increasingly depending on engagement and first-party data to drive better experiences and more effective campaigns in  “The Engag…

How to Maximize Your Product Placement Strategy

Name a major brand, and it has probably appeared in ‘Stranger Things’. Eggo? Check. Nike? Check. Coca Cola? Burger King? 7-Eleven? Adidas? Well…you get the point. So far, more than 140 brands and products have been spotted in the series’s …

How to Create a High-Performing HR Team

Do you have a vision for the ideal HR team? Consider for a moment what your workplace needs and who or what needs to be in place for you to get there. Every team needs a blueprint for success. Not sure where to start? Get our guide – based on 30 years …

7 Marketing Budget KPIs to track in 2023

There is a KPI out there to measure any aspect of your business. Whether marketing, finance, sales, operations, or HR, KPIs help you make better decisions and gauge your company’s progress. The KPIs presented in this e-paper are especiall…

7 Marketing Budget KPIs to track in 2023

There is a KPI out there to measure any aspect of your business. Whether marketing, finance, sales, operations, or HR, KPIs help you make better decisions and gauge your company’s progress. The KPIs presented in this e-paper are especiall…

The First 90 Days: Engagement Checklist

Don’t get caught up in onboarding administrative details. Automate paperwork & training so new hires can focus on the business at hand from day one. Get Paycor’s checklist to see where your company can make HR process improvements.Reque…