Interactive content is any digital experience that requires active participation from the user rather than passive consumption. In marketing, this typically takes the form of quizzes, calculators, product configurators, assessments, …
AI-powered video scripting and storyboarding refers to the use of artificial intelligence tools to draft, structure, and visually plan video content before production begins. Rather than starting from a blank …
Google’s AI Overviews are answering questions without sending traffic to the source. Here’s which content types are most at risk, which ones AI can’t replicate, and how to audit your library before the traffic loss shows up in your dashboard.
Accessibility in marketing content refers to the practice of designing and producing digital materials that can be understood and experienced by all people, including those with visual, auditory, cognitive, and …
You’ve written prompts. This is different. The Prompt That Worked Once A content manager I know spent an afternoon crafting what she described as the perfect prompt for writing B2B …
AI video tools are moving fast and B2B marketers are getting pitched on all of them. Here’s what’s genuinely useful today, what’s overhyped, and how demand gen teams can put AI to work in their video programs right now.
Surveys and qualitative research are the backbone of marketing decision-making. They’re how brands figure out what customers actually think, feel, and want. But here’s the problem, designing surveys that produce …
AI-powered website personalization can lift B2B conversions, but it can also backfire if it feels surveillance-like. Learn where the line is, what data signals to use, and how to personalize for anonymous and known visitors alike.
Buyers are doing more research earlier. Your funnel wasn’t built for that. A sales director at a mid-market B2B software company told me a story that’s become frustratingly common. His …
User-generated content, or UGC, refers to any content that your customers, fans, or community members create about your brand, whether that’s product reviews, social media posts, unboxing videos, photos, testimonials, …
