eBook: Omnichannel Is No Longer Optional
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with an omnichannel program see 25% greater annual revenue growth and 55% greater decrease in customer …
Discover IT as a Service, the next generation of IT service delivery and consumption
As the technology engine powering the business, IT must innovate with new technologies and find new mechanisms and business models for creating value and driving growth. IT organizations can transform …
IT as a Service for Dummies Book
IT as a Service is the emerging technique that gives technology leaders the flexibility of providing the right set of services to the business. The world of IT is changing …
Redefining Connections: Insights from the Global C-Suite Study
Technological advances are transforming the way we connect, disrupting the status quo and creating huge turbulence. So how are CIOs managing their way through the mayhem? A recent study interviewed …
The CMO’s Guide to Next Gen Brand Building
You don’t control your brand anymore. Your customers do. 89% of marketers say they expect to compete primarily on the customer experience by the year 2016 (Gartner) Whether you like …
The Rise of the Customer Marketer
Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from …
2017 State of Customer Marketing Report
There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing …
Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality. It starts with strong alignment between …
A Guide to Improving Availability and Taking Control of Office 365 Email
The rapid growth of Microsoft Office 365 is creating opportunities for IT managers to leverage Exchange Online as an efficient cloud-based email platform. But Office 365 also brings challenges, particularly …
Improve Contact Center Performance with Global Analytics-Driven Routing
There is a lot of industry buzz about key performance indicators (KPIs), but most contact centers are only equipped to optimize their KPIs locally. With the increasingly competitive global economy, …
