How to Optimize Your B2B Website for Lead Generation
A B2B website that’s not optimized for lead generation is like a store without a door. It’s frequently the first interaction a potential customer has with your company, and it …
Discover 4 Ways Personalization Can Impact Your B2B Lead Generation
Almost everything addressed specifically to or made personally for a lead gets the attention of its intended audience. Marketing strategies that aim to connect with their intended audience with a …
Demand Generation & Account Based Marketing
Knowledge Hub Media offers highly targeted B2B demand generation and lead generation services. Coupled with our account based marketing (ABM Marketing) and cutting edge intent data analytics, Knowledge Hub generates …
A Step-by-Step Guide to Creating & Leveraging a B2B Lead Generation Funnel
Understanding a lead generation funnel and its functionality is important to digital marketing. According to Salesforce, 68% of companies have not identified or attempted to measure a sales funnel, and …
The Marketing & Sales Funnel: What it is, How it Works, and Why You Need It
Before we get into all of this, let’s take a few moments to review the terminology. We know, boring… but it’s necessary to ensure that we are all on the …
Demand Generation: Targeting the Right Audience with White Papers & Content Syndication
When it comes to engaging in successful content syndication programs, having the correct – highly targeted – audience is absolutely key. Whether you are tacking an account based marketing (ABM) …
Why Account Based Marketing & ABM Lead Generation Will Jumpstart Your Sales Funnel
Account Based Marketing – or “ABM” for short – is a B2B demand generation strategy that concentrates sales and marketing initiatives on a clearly defined set of “target accounts.” ABM …
Infographic: Why Your Company Needs a Business Blog & How to Start One
In a 2017 business report by State of Inbond, findings showed that traffic and lead generation continue to be among the top challenges faced by corporate marketers worldwide (nearly 63%). …
Infographic – The Inbound B2B Lead Generation Checklist
In the age of marketing automation and artificial intelligence, it is up to marketers to ensure that the fundamental aspects of inbound lead generation are still followed. Marketing automation software …
Tips for Customized B2B Lead & Demand Generation Programs
Whether you are looking for white paper promotion, content syndication or lead generation services, Knowledge Hub Media is the right solution for your B2B advertising and marketing needs. Learn more …
