There is no doubt about the place social media has in the world of business today. In the beginning it was a simple way of getting and staying in touch with friends. Now social media has become an effective tool for doing business, especially on the marketing side of things.

Today, a business that isn’t on any social media platform, like Instagram or using Facebook advertising, is missing out on a lot of marketing opportunities.

For one, social media marketing creates and boosts awareness of your brand. With the simple act of creating a social media profile for your business, you instantly become part of an extensive network where your brand can become more visible to customers and fellow businesses.

Another benefit of marketing your business on social media is the opportunity to engage with existing and potential customers. It’s always great for a business to be able to communicate with customers. They can provide feedback on the products and services you provide. Any positive comments they make about your offerings tells you you’re doing things right, while constructively critical responses will challenge you to improve what you have to offer. And you get to bond with them as well and allowing you to foster brand loyalty.

The cost-effectiveness of social media marketing is one of the biggest reasons why you should embark on social media marketing activities. Setting up social media accounts is free, and social media ads are still cheaper than what you’re likely to pay for a TV or print ad.

Interested in marketing your business on social media? If you are, then create a presence on social media right away. And if you’re considering spending for social media ads, check out the current social media advertising user trends as indicated in the infographic below.